With over 1 billion users, Instagram is one of the biggest social media sites. And, it’s estimated that approximately 50% of users follow at least one business account.
Instagram Shop was launched in 2019 to make it easier to customers to shop on the platform. This new feature has grown in popularity since and has many benefits for businesses.
What is Instagram Shop?
What is Instagram shop? Instagram is a visual platform that’s always been ahead in terms of new features and enhancements. It’s an excellent choice for brands, especially those selling physical products.
The Instagram Shop feature allows business accounts to turn their regular posts into posts that link directly to their shop. This means that customers can buy products directly from the post.
It was designed to make the customer journey simpler. Once a user sees a post and is interested in buying it, the buying process is faster than visiting a website.
1. Visual marketing is more effective
Studies show that visual marketing is more effective than the alternatives, like text posts. Because of this, Instagram is one of the leading platforms for online sales.
By using captivating images and videos to attract and engage customers, business owners can improve their conversion rates and generate more sales.
With Instagram Shop, you can create shoppable posts with a straightforward buying process, which is highly effective. Plus, you can create posts really easily using online tools like Crello.
2. You can create an authentic brand
There’s so much competition online. This means that if you want to stand out, you need to make sure your brand is authentic, as this builds trust with your audience.
You can make your brand appear more trustworthy by integrating tags on your posts. It’s also important to use real pictures and videos or products, along with more details and testimonials if possible.
It’s also essential to keep your branding consistent throughout the buyer journey. All your branding tools should include a company logo and should be the same style.
If you’re on a tight budget and need to rebrand your business, there are lots of free tools available. For example, you can use a tool like BusinessCards to create business cards.
3. It increases engagement rates
One of the primary objectives of running an online business is to make sales. And, to do this, you need to make sure user engagement is as high as possible.
Every business owner knows that marketing strategies should be aimed at growing sales as much as possible. Because Instagram posts are visual, they are already highly engaging. So, when you make them shoppable as well, this can massively boost results.
4. Opportunities for influencer marketing
Lastly, when setting up an Instagram Shop, you open up many opportunities to leverage the power of influencer marketing.
Influencer marketing is a great way to build brand awareness and reach more customers. Now that influencer marketing content can be integrated with your shop, it drives sales directly.
5. It improves the customer experience
Another important benefit of creating an Instagram Shop is that it makes the buyer journey simpler, quicker, and shorter, which vastly improves their experience.
Consumers can become frustrated when shopping online. Some of the biggest complaints are that the process is too long and the checkout process is too complicated.
Instagram Shop was designed to address this problem. It allows buyers to purchase products in the smoothest way possible with minimum clicks and reduced times. This helps to attract more leads, increase conversions, and reduce cart abandonment.